Nevada Sets Sights on India

Tourism officials in the Silver State are making progress in their ongoing campaign to bring in more Asian travelers. The effort that started in China has now expanded to India.

50 million passport-holding tourists

The Silver State has identified India as the next big source of tourists to Las Vegas and environs. To that end, Nevada Lieutenant Governor Brian Krolicki met with Indian tourism leaders at a major Asian tourism conference in New Delhi last month, according to

Krolicki, chairman of the Nevada Commission on Tourism, said commissioners are working with international branding organization Brand USA and the Las Vegas Convention and Visitors Authority to invite Indians to consider visiting Nevada.

“Our research shows that Indian travelers want a destination with shopping, fine cuisine, entertainment, culture, adventure and beauty, and Nevada has all of that and more,” Krolicki said. “We know that Nevada is already a top destination for Indian travelers, and that can only increase as the Indian economy strengthens in 2014.”

Of India’s 1.2 billion people, 50 million have passports, reported Tourism officials hope their efforts in the country will be as successful as the ongoing campaign in China, where Nevada opened offices in Beijing and Shanghai.

Marketing to Asia continues to be a priority for the state and the LVCVA. A key component of the plan is adding more nonstop flights between Asia and Las Vegas.