Gaming research company Commercial Intelligence has released a study that its says shows New Jersey’s fledgling online gaming sites have led to a “marked improvement” in players who had been using unregulated gaming sites switching to the now legal New Jersey sites.
The company disclosed its findings at the ICE Totally Gaming Exhibition in Britain and said its research shows that of the 65 percent off New Jersey online gamblers that had been playing on non-approved overseas websites, about 35 percent have switched to the regulated New Jersey sites.
Geoffrey Dixon, head of research at CI, said that the movement means greater tax revenues for the state.
“All eyes are on New Jersey as a possible barometer of success for other states and our findings identify a huge fiscal reward in terms of tax yields derived from regulated gaming,” Dixon said. “The impact of the New Jersey test bed is significant for the future of online gaming across the USA. Furthermore, of the online players that we researched just two weeks ago, 35 percent had only begun gaming online following New Jersey’s decision in November 2013.
“This level of take-up, coupled with the movement to approved sites, represents a compelling fiscal case study for states seeking to cut their budget deficits,” Dixon said.
