New Law Impacts Oklahoma Lottery

A new Oklahoma law removed the requirement that 35 percent of Oklahoma Lottery profits go to education. Now the Lottery is printing new tickets reflecting higher prizes, expected to boost sales and benefit education. Oklahoma Lottery prizes have been the worst in the nation, said Lottery Director of Marketing and Administration Jay Finks.

The Oklahoma House passed and Governor Mary Fallin signed State House Bill 1837, which removed the requirement that 35 percent of Oklahoma Lottery profits must go to education. Supporters of the measure said the new law will lead to bigger prizes, which will attract more players and increase funding for education.

Currently the lottery is replacing all instant tickets with new tickets reflecting the higher payouts. Lottery Director of Marketing and Administration Jay Finks said, “In the past, Oklahoma Lottery prizes were the worst in the nation, resulting in 12 years of lower payouts. Getting players to return to the game is going to involve new marketing strategy.”

Finks said the lottery expects to raise instant ticket sales by 30 percent to $40 million next year, and to provide a projected $335 million to education in the next five years instead of $225 million without the law change.

Since the Oklahoma Lottery began in 2005 through the end of fiscal year 2017, it will have directed $805 million to the state. Lottery officials expect to give the state $58 million in fiscal 2018 and $65 million in 2019, Finks said.

Articles by Author: Frank Legato

Frank Legato is editor of Global Gaming Business magazine. He has been writing on gaming topics since 1984, when he launched and served as editor of Casino Gaming magazine. Legato, a nationally recognized expert on slot machines, has served as editor and reporter for a variety of gaming publications, including Public Gaming, IGWB, Casino Journal, Casino Player, Strictly Slots and Atlantic City Insider. He has an B.A. in journalism and an M.A. in communications from Duquesne University in Pittsburgh, PA. He is the author of the humor book How To Win Millions Playing Slot Machines... Or Lose Trying, and a coffee table book on Atlantic City, Atlantic City: In Living Color.

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