Scientific Games recently became the New Mexico Lottery Authority’s primary provider of instant games and related services after signing an 8-year contract provide instant products and services and a 2-year loyalty rewards program. The contract also includes providing research and lottery sales force training, plus technology, content and services for the Lottery’s Points and Rewards/Second-Chance Promotions program.
As New Mexico’s primary instant games provider, Scientific Games will deliver a comprehensive instant products program, from a review of the entire instant product portfolio, to game performance analysis, new game development and retail execution.
Scientific Games has supported the New Mexico Lottery with instant games for more than 20 years, providing players with favorite games like Betty Boop and MONOPOLY. Innovative holiday second-chance games like last season’s Holiday Dash Promotion helped raise the lottery’s VIP club membership by 10.5 percent. Since 1996, the lottery has raised $758.9 million for education and more than 116,000 students have attended college on Legislative Lottery Scholarships.
New Mexico Lottery Authority Chief Executive Officer David Barden said, “Based on our business plan, Scientific Games has proven that they have the experience to help the New Mexico Lottery grow profits in the next eight years by delivering quality instant games, support and strategic planning for our product portfolio and player engagement. We look forward to leveraging that experience to responsibly grow revenue and to help support New Mexico’s Legislative Lottery Scholarship program.”
Scientific Games Senior Vice President, Instant Products John Schulz said, “Scientific Games is honored to be selected as the leading instant game partner for the New Mexico Lottery. We will help the lottery develop a high-performing portfolio of instant games supported by one of the industry’s most engaging loyalty and rewards programs. Our teams will work together to develop a fully integrated offering that will support the lottery’s business goals to create more returns to college scholarships in the state.”
Scientific Games provides games, technology and services to more than 150 lotteries globally. The world’s largest supplier of lottery instant games, it has a total of nine instant game presses in five manufacturing facilities on four continents.
