The NFL season is upon us. And the American Gaming Association (AGA) on September 6 released an annual survey which forecast a large uptick in adults placing bets during the 2023 NFL season.
The survey anticipated that 73.5 million adults in the United States will bet on the NFL, up 27 million from 2022.
Almost 50 million are expected to wager online, at a casino or through a bookie, up from 33.6 million in 2022.
The AGA says more than $250 billion has been bet with American sportsbooks since 2018, according to the Philadelphia Inquirer.
Thirty-four states, plus D.C., have licensed sportsbooks, with Kentucky expected to go live September 7 ahead of the NFL season, becoming the third state this year to legalize sports betting along with Ohio and Massachusetts.
ESPN hopes to launch ESPN BET later this fall, in partnership with PENN Entertainment. Fanatics, the official merchandising partner of the NFL, is also making its way into the sports betting arena, where its app functions in four states.
