New York investment fund Apollo Global Management will not seek to acquire sportsbook operator William Hill. The firm had until last Wednesday to submit an offer to better Caesars £2.9 billion (US$3.8 billion) bid, which was recommended by management and approved by shareholders. Company Chairman Roger Devlin said the Caesars-Hill merger secures “the best foundations from which to accelerate William Hill’s U.S. multi-state wagering ambitions.”
Apollo is interested, however in William Hill Plc’s non-U.S. assets, which Caesars has said it wants to sell. A new look Caesars would prefer not be saddled with the company’s European portfolio.
Betfred founder Fred Done, for one, expressed interest in the U.K. holdings while 888 Holdings leans towards online and Scandinavian online casino Mr Green.
