The NFL’s New York Jets franchise and 888casino NJ have linked up with a new sponsorship agreement that sees the company’s promotional materials displayed significantly throughout the MetLife Stadium at home games.
SBCAmericas reported that this marks the second gaming deal completed by the Jets. MGM signed on as an official gaming partner last year.
For 888casino NJ, the Jets contract gives them a presence in the New Jersey gambling sphere, where companies are already competing intensely for market share. Yaniv Sherman, head of group commercial development at 888, said: “We couldn’t be happier with this deal. Partnering up with the New York Jets is a dream come true for us. We are so excited to be the first New Jersey online casino to sponsor an NFL team.
“At 888casino NJ, we are always looking to score huge wins—this one certainly ranks right up there among the best of them.”
Under the terms of the deal, 888casino NJ will feature the Jets on their website and in reciprocation, 888’s branding will be displayed in the team stadium and other locations. Additionally, 888casino NJ will also be allowed to use the New York Jets logo and other branding in marketing materials, advertisements during games and throughout the team’s online and social media spaces.
