New York’s Seneca Indian Nation has entered into a joint venture with gaming service providers Kambi Group and Bragg Gaming Group to bring sports betting to its three casinos in Buffalo, Niagara Falls and Salamanca.
The sportsbooks are expected to be up and running by year’s end.
Kambi, well-known as a B2B provider in the international iGaming space, will provide technology and trading management for the books. Bragg will provide marketing, operations and player account management through its proprietary Oryx Gaming platform, which also includes a large portfolio of casino, betting and lottery games with land-based, online and mobile applications.
The partnership is the first in the U.S. for Bragg, which is based in Canada and trades on the Toronto Stock Exchange.
Kambi is headquartered in Malta and trades in Stockholm. “Entering the market with two such strong partners as Kambi and Seneca is an ideal scenario,” said CEO Dominic Mansour.
The Seneca openings will bring the number of New York sportsbooks to 11, all limited to in-person wagering under the state’s current regulatory scheme. The others are at the Oneida Indian Nation’s three casinos north and east of Syracuse and the four commercially owned casinos in Schenectady; the Finger Lakes between Syracuse and Rochester; Monticello in the Catskills; and in the south near Binghamton close to the Pennsylvania border. A gaming resort owned by the St. Regis Mohawk Tribe near the Canadian border in the northeast also plans to open a sportsbook this fall.
