The NFL RedZone, the popular whip-around show from NFL Network that allows viewers to watch multiple games simultaneously, has found its presenting sponsor for the upcoming season. DraftKings, the renowned sportsbook and daily fantasy sports platform, has secured a multi-year partnership with the NFL to become the presenting sponsor of the NFL RedZone.
This partnership deepens DraftKings’ relationship with the world’s richest sports league and opens up exciting new opportunities for both parties. In this article, we will explore the details of this game-changing sponsorship deal and the implications it holds for DraftKings, the NFL, and sports fans alike.
The NFL RedZone is a highly popular program that provides fans with an immersive experience during Sunday afternoon games. Hosted by Scott Hanson, the show brings viewers every touchdown from every game, acting as the perfect companion for fantasy football enthusiasts. With up to eight games displayed on the screen simultaneously, the NFL RedZone keeps fans engaged and ensures they don’t miss out on any crucial moments.
While neither DraftKings nor the NFL made an official announcement, multiple media outlets have reported on the partnership. The financial terms of the transaction have not been disclosed, but DraftKings is set to take on the marquee sponsorship role previously held by Amazon Prime Video during the 2022 season.
One of the key reasons why the NFL RedZone deal is significant for DraftKings is the show’s limited commercial breaks. Unlike regular games and broadcasts, the NFL RedZone has minimal advertising interruptions, making it a preferred choice for fans. This scarcity of traditional commercial spots opens up new avenues for DraftKings to integrate its brand seamlessly. With the presenting sponsorship, DraftKings can leverage this ad-free broadcast to prominently display its logo and occasionally integrate live odds and stats into the show, capturing the attention of not only gamblers but also daily fantasy sports players.
