Sunday Night Football December 4 featured a rout as the Dallas Cowboys walloped the Indianapolis Colts 54-19, not the kind of game you want for a first-of-its-kind event. The game was live streamed on the Caesars Sportsbook app, using the “Watch & Bet ” feature, according to Front Office Sports.
In other words, users could place bets while watching the game being streamed.
Caesars partnered with Genius Sports to create the stream. An official NFL partner, Genius is an exclusive distributor of league data and livestreams. Another four games will get the same treatment during the season.
“Delivering innovative technology like this remains a key emphasis for us, so being the first U.S. sportsbook to provide customers with in-app NFL livestreaming isn’t something we take lightly,” said Eric Hession, president of Caesars Digital.
