The Lucky Dragon is the first ground-up casino development in Las Vegas since the Great Recession and has a non-traditional marketing focus.
Located on Sahara Avenue near the Las Vegas Strip, niche-focused Lucky Dragon differs from other casino developments by focusing on a narrow niche market with the Asian-themed resort and its 206-room hotel.
Helping to pay for its construction is a significant amount of investment via the federal government’s EB-5 investment tool, which provides green cards to foreign investors with more than $500,000 for development projects.
While the Lucky Dragon is Asian-themed, COO David Jacoby says its primary focus will be on the locals market as well as tourists. Asian-Americans in Las Vegas and other communities in the U.S. and Canada will be the casino’s primary business targets, rather than overseas travelers.
Chinese will be the primary language at the Lucky Dragon, with all signage featuring Chinese characters, with English appearing secondarily.
Its restaurants will serve genuine Chinese food, including dim sum and seafood restaurants.
An tea garden with tie the resort’s interior with its outdoor area, and help to affirm its Asian ambiance.