Leading slot supplier International Game Technology announced that it has signed an agreement to install its Advantage 9.1 System Suite along with sbX Media Manager at Washington’s Northern Quest Resort & Casino.
The comprehensive systems solution includes IGT’s Point Play and Xtra Credit bonus applications, sbX Media Manager, and IGT’s Service Window.
“Our partnership with Northern Quest Resort & Casino represents a big step forward in IGT’s strategy to provide the best-in-class systems solutions to the Washington market,” said Mark Wiedemer, IGT’s director of global system sales. “True to our pioneering and collaborative spirit, we’re working together to transform gaming entertainment for operators and players in Washington.
“This agreement serves as a model for how state-of-the art casino operations can maximize efficiencies while providing personalized experiences that generate increased player excitement and engagement.”
With its IGT Advantage 9.1 system installation slated for August 2014, Northern Quest will deploy IGT’s Point Play “downloadable credits” and Xtra Credit free play bonusing applications floor-wide. Northern Quest will also leverage IGT’s Service Window and sbX Media Manager applications to offer real-time incentives creating more memorable gaming experiences for its players.
“IGT was the only systems provider that could help us to realize our vision of creating truly unique player experiences that even further differentiate our property,” said Eric Pearson, vice president of casino operations for Northern Quest. “By selecting a variety of compelling IGT systems applications, we can drive incremental revenue while fostering meaningful and lasting relationships with players. We’re excited to set a new, higher standard for casino operations in Washington with IGT.”
