Online gaming operator, PointsBet, struck a deal with Notah Begay III and the NB3 Foundation in which the PGA Tour pro will serve as Global Golf Ambassador as the company pushes to become the sportsbook of golf bettors. Begay will act as a critical link to PointsBet partners NBC Sports and GOLF Channel. He will help support diversity initiatives and PointsBet work with tribal communities.
Begay will be the expert in the room for PointsBet golf offerings, creating create unique digital content for fans.
PointsBet’s other golf partnerships also include the PGA TOUR, GolfNow, GolfPass, NBC Sports’ Predictor free-to-play platform, the Rocket Mortgage Classic, the TPC Colorado Championship at Heron Lakes, and local golf associations in several states.
Begay’s NB3 Foundation will offer PointsBet an opportunity to impact Native American communities across the country. The foundation supports and funds culturally centered programs to enrich the health and lives of children.
“We at PointsBet are thrilled to partner with Notah and continue to build upon our expertise in the game of golf. Notah’s incredible knowledge of the game and his unique relationships across the country will serve our company and our customers, and ensure we are the premier sportsbook for golfers everywhere,” said Johnny Aitken, CEO of PointsBet USA.
A Native American, Begay is a four-time PGA Tour winner and an analyst for NBC Sports and GOLF Channel. A graduate of Stanford University, he became only the third player in the history of pro golf to shoot a 59 in a PGA-sanctioned event.
“It’s with great excitement and anticipation that I pursue this new venture in collaboration with PointsBet. I look forward to standing alongside a company that truly understands the unique and intrinsic values of golf but also recognizes the importance of community,” Begay said.
