On June 30, Novomatic came in second in the Austrian Brand Value Awards, given by the European Brand Institute. In spite of reduced revenues in 2020, its 40th anniversary year, the global gaming technology player ranked just behind the undisputed winner, Red Bull, and just ahead of world-class jeweler Swarovski.
Despite the impact of Covid-19 in 2020, Novomatic’s brand value was assessed at EU2.968 billion ( down 16.3 percent) thanks to innovative strength and sustainability measures across the entire group.
“It fills us with great pride that, despite the coronavirus pandemic, we were able to maintain second place in this renowned ranking,” said Novomatic executive board member Johannes Gratzl. “After all, with activities in about 90 countries and around 21,000 employees worldwide, a strong and uniform brand presence is essential for our international corporate success.”
The Austrian Brand Value Study 2021 determined those domestic company brands, which are more than 45 percent owned by Austrians from the “trend Top 500 companies with the highest turnover in Austria.” The brand value was determined according to the current international standards ISO 10668 and ISO 20671.
With the granting of a sports betting license for Novomatic subsidiary Admiral in Germany and growth in the online segment, the global full service provider for the gaming industry “is well prepared for the future,” according to a company statement.
