Novomatic and Ainsworth Consolidate APAC Sales

Novomatic AG and Ainsworth Game Technology have agreed to consolidate sales efforts in the Asia-Pacific region, with Ainsworth acting as Novomatic’s sales and service unit. Robert Dijkstra (l.) has been appointed Ainsworth’s vice president of business development and sales to lead the effort.

Novomatic and Ainsworth Consolidate APAC Sales

Austria’s Novomatic AG and Australia-based Ainsworth Game Technology, which is majority-owned by Novomatic, announced a joint commercial and after-sales service agreement for the Asia-Pacific region.

Novomatic signed a non-exclusive distribution agreement with Ainsworth, whereby the Australian company will act as a sales and service unit for Novomatic products in the APAC region, including Australia and New Zealand.

Robert Dijkstra, Ainsworth’s newly appointed vice president of business development and sales, Asia Pacific, will be representing both brands. For the past five years prior to his new role, Dijkstra represented Novomatic in the Asia-Pacific region, working closely with Ainsworth.

Novomatic’s sales manager for Southeast Asia, Michael Barsin, will also join Ainsworth as of October 1, continuing to serve the region from his Hong Kong base, representing both brands.

The Novomatic product suite for the Asian region consists of leading slot machines, market-focused games and multi-game editions, ETGs, casino management and media systems, linked progressives and sports betting solutions. Ainsworth is about to launch its new suite of A-Star cabinets into the region, further complementing its current portfolio of stand-alone, link progressive and multi-games.

“By bringing the two companies together we can increase the diversity of offerings to our customer base through the one channel,” said Dijkstra. “I am looking forward to overseeing this progressive development and believe it will benefit all stakeholders.”

The new distribution and after-sales service structure will enhance the service and support network for the installed machine base, provide a strong commercial structure for existing and new customers and accelerate the expansion of Novomatic and Ainsworth products in the Asia-Pacific region, the companies said in a press release.