Novomatic Gaming America launched its slot game based on the Quentin Tarantino film From Dusk Till Dawn at 16 venues across Mexico operated by PlayCity Casinos.
The Novomatic slot game based on the infamous vampire road movie brings filmmakers Tarantino and Robert Rodriguez to the casino floor for the first time, and brings the film based on a journey to Mexico to that country. A wide-scale event of Novomatic and Televisa, owner of leading operator PlayCity Casinos, launched the game.
From Dusk Till Dawn is part of Novomatic’s recent strategy to develop a string of omni-channel IP titles. Featuring the likes of George Clooney, Salma Hayek and Juliette Lewis, players are taken on an action-packed journey to Mexico. A well-rounded combination of proven Novomatic math, explosive game play and sounds, a raft of bonuses and a two-level progressive jackpot appeal to a diverse range of slot enthusiasts. The game rolled out at all PlayCity casinos on the leading V.I.P. Lounge 2.32 cabinet, already a hit in Mexico.
To mark the premiere, launch parties took place simultaneously at every venue. TV spots for the game, where giant screens welcomed visitors with clips from the various game bonuses.
Players were instantly drawn to the game, and reactions on the night were “outstanding,” according to the company. “Great cabinet, great game, you tricked me into staying all night!” said one customer. “The best part is that the bonus gives what men or women want,” said another. This themed title follows the success of a wide range of Novomatic slots, bingo games and cabinets already popular in Mexico.
Judith Barrientos, sales manager of Crown Gaming Mexico, said, “It was a challenge to launch a single game when our multi-games have become so well established in Mexico. From Dusk Till Dawn shows that Novomatic is more than all the classics, and taking the brand out of its comfort zone also produces great results. The launch night was very successful, and I am really thankful to PlayCity. Without them, this would not have been possible.”
