Novomatic Opens New Netherlands Casino

Casino Admiral Helmond (l.) in the Netherlands opened in June, joining other Admiral-branded locations in Heerlen, Hoofddorp and Hulst. The casino, with 190 gaming positions, is currently running at reduced capacity.

Novomatic Opens New Netherlands Casino

Last month, Novomatic AG opened the Casino Admiral Helmond near the Dutch city of Eindhoven, the seventh Casino Admiral venue in the Netherlands since the brand was introduced in 2015.

The casino, situated in the former “Scala Bioscope,” offers 190 player positions, making it the largest casino in the region. Due to Covid-19 restrictions, capacities are currently limited to allow for social distancing.

The interior design was inspired by the rugged look of old masonry, the industrial elements of ironwork as well as the lush art deco style of the

Roaring ’20s, when the famous “Scala” cinema was originally built. The result is a “sophisticated mix of textures, materials and colors, which range from the original materials of the building’s core, to premium crafted plate work, chandeliers and a striking alcohol-free gin-bar that dominates the front wall of the main gaming area,” according to a release from the company.

Lighting is provided by multi-colored LEDs and realistic stained glass-like ornaments. Interactive light installations and video screens have been integrated for special occasions like jackpot hits and can be adapted to the time of day.

The casino uses an advanced cashless system and offers the most popular reel games, video slots and electronic roulette as well a three-level linked jackpot, plus Bingo on Sundays.

Thomas Komnacky, Novomatic vice president of global operations, said the new venue “is further evidence that we are committed to a sustainable business strategy, even in economically difficult times.

“The casino is located in an exceptional building that has been skillfully adapted by our interior design specialists—in combination with our first-class service and premium gaming offer. I’m convinced that it will soon become another milestone in our Dutch story of success.”

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