Novomatic Americas and R2 Gaming Inc. have agreed to a multi-year distribution agreement. The agreement announced last week allows both parties to benefit from the other’s experience and reach to expand across North America and all regulated Canadian markets.
R2 Gaming Inc. will make Novomatic Americas’ full suite of casino products throughout Canada. It includes its portfolio of popular slots like the Money Party Link, Novo Unity II electronic table games, Novomatic ActionBook sports betting and player redemption kiosks.
Novomatic Americas’ most successful game content will be prominently featured on the popular Panthera Curve 1.43, the V.I.P. Lounge Curve 1.43, the Novostar V.I.P. Royal 2.65 and other established Novomatic hardware platforms.
“We are pleased to add one of Canada’s top distributors as our partner,” said Rick Meitzler, president and CEO of NOVOMATIC Americas. “This collaboration offers us tremendous potential in all of their markets. Our ambitions are aligned in growing the business and expanding our retail presence in Canada. R2 Gaming Inc. and Novomatic Americas together are a powerful combination. With strong relationships and an accomplished team, combined with Novomatic Americas’ diverse product portfolio, we welcome the opportunities to grow together. We’re excited to explore the possibilities that lie ahead with R2 Gaming Inc. and look forward to providing the Canadian player base with the exceptional entertainment experiences that we are known for around the globe.”
R2 co-founders Rocco DiPaola and Ravi Sharma issued a statement saying, “We are very excited about this strategic partnership. Combining Novomatic Americas’ world-renowned products with R2’s customer service and support model will positively impact operators. The partnership will significantly increase Novomatic Americas’ presence within the regulated Canadian markets and provide customers access to Novomatic Americas’ rich portfolio of products. With both companies
having a customer-centric philosophy, we look forward to a long, mutually beneficial partnership.”