Novomatic Lottery Solutions (NLS), a subsidiary of Austria’s Novomatic Group, announced that it has been awarded a seven-year contract, including possible extensions, to provide an information system to Eesti Loto in Estonia, to manage the lottery’s sales in all channels.
The contract, awarded after a competitive procurement process, will enable NLS to install a “truly modern, state-of-the-art technology platform designed to enable lottery sales over every channel,” according to the supplier. “Built around proven, up-to-date service-oriented architecture and making use of an extensive library of APIs, the platform enables sales over a wide range of POS devices including existing devices and large-scale retail POS systems.”
NLS’ advanced lottery platform is designed to deliver all the necessary options to drive new business and offer new lottery content for players across all channels—mobile, retail and internet—as well as the flexibility to handle whatever the future may bring.
“The NLS omni-channel solution gives Eesti Loto the ability to create an entirely new player experience by breaking down the barriers that used to exist between channels,” said Frank Cecchini, NLS managing director and CEO.
“Eesti Loto will have the freedom to incorporate best-of-breed services and content, deploy the most appropriate POS devices and deliver a whole new experience to its players. We are extremely excited to be working in partnership with one of the most technically advanced lotteries in the region, and are looking forward to working with Eesti Loto to realize the benefits of a truly modern system where technology is not a barrier to growing the business.”
NLS’ BYOT (Bring Your Own Terminal) philosophy allows Eesti Loto to utilize existing assets or deploy modern tablet or mobile devices. The solution utilizes NLS’ Thin Retail Client, which enables the lottery to use any third-party hardware for its POS. Eesti Loto will deploy this solution across new Linux-based POS systems, as well as Android devices for smaller retailers. This strategy will significantly strengthen its retail footprint by improving the lottery’s instant ticket sales channel and enabling lottery sales at smaller retail locations.
Eesti Loto will also plan to collaborate with its retail partners to roll out the NLS POS Embedded solution, thereby allowing supermarkets to offer Eesti Loto’s lottery games and instants tickets at in-lane locations within the stores. Under the new contract, which includes two possible one-year extensions, NLS will additionally provide Eesti Loto with content from the extensive NLS portfolio of games.
“This will be a major jump forward,” said Eesti Loto CEO Heiki Kranich. “We selected the NLS system and team because they are the most ready to support our inventive team, who rely on technology to open doors to new possibilities and maintain Eesti Loto’s reputation for innovation and technological leadership in a country where these qualities are the norm.
“NLS provides an advanced, secure and robust multi-channel system with player registration methods that will allow Eesti Loto to achieve its commercial objectives as well as further implement our KYC and responsible gaming strategy. NLS is future-ready, and so is Eesti Loto.”
