Austria’s Novomatic Group, which is finalizing regulatory approvals for its acquisition of a majority stake in Australian slot-maker Ainsworth Game Technology, announced that its Global Sales Division is assuming management of Ainsworth sales in Europe.
In charge of the Ainsworth brand introduction, product positioning and direct sales to European gaming operators will be Sonya Nikolova, who has successfully headed the sales for Novomatic in the CEE countries.
“Customer satisfaction and building long-term relationships within the gaming industry has been an immense motivation of mine for many years,” Nikolova said. “I am enthusiastic about my new role with Novomatic. I consider it a big responsibility and honor, and one that will complement the quality of services and diversity of products that are delivered to our customers and partners.
“I am committed to enforcing my deep industry expertise and knowledge to the development and popularization of the Ainsworth brand in Europe, as well as to collaborate intensively with my colleagues to improve customer support and product competitiveness.”
The head position for sales in the CEE countries will be entrusted to Roman Czubak, who has a long record with Novomatic and previously held important roles in research and development, project management and sales for the company. Czubak commented, “For me, this appointment means returning to a sales function with the great responsibility of further building and strengthening the Novomatic brand in this core market.”
In their respective roles and with the purpose of promoting the major product brands included in the Novomatic portfolio, Nikolova and Czubak will report to Lawrence Levy, vice president of global sales for Novomatic Gaming Industries GmbH.
