TraffGen announced last week that Novomatic’s Casino Admiral property has deployed its Hub Pro marketing platform. Casino Admiral will use TraffGen’s system to replace & enhance all marketing and in-property reporting, marketing tools and player development management. Additionally, Casino Admiral will be the first European installation of TraffGen’s PromoBeacon player tracking and engagement product that will provide real-time player tracking inside and outside the casino, while enabling players to redeem loyalty points anywhere in the casino.
Stuart Kirkpatrick, general manager of Casino Admiral Gibraltar, commented, “TraffGen’s product is the first marketing platform that enables us to manage all marketing and player development campaigns from a single place. The unified view of our players will enable us to improve our marketing effectiveness and ROI on spend.”
Casino Admiral will be the first European casino to implement a fully holistic marketing system and is the first step as Novomatic expands its use of TraffGen’s products in Europe.
Andy Caras-Altas, TraffGen CEO said, “Working with such a unique casino as Admiral is a great first step in our expansion outside our core U.S. casino market, into Europe. A true convergence environment, it is a perfect casino to make the most of the Hub Pro platform and of TraffGen’s marketing services team. We are proud to now have business in Europe, North America, Asia and Africa and to establish ourselves as the convergence marketing market leader.”
