The New York Giants becomes the latest pro team to sign a deal with a sportsbook. The agreement with DraftKings includes a virtual sports lounge on game day. The partnership also names the sportsbook as the Giants’ official sports betting, iGaming and daily fantasy organization.
DraftKings operates in 10 states, including New Jersey, home to the Giants and Jets. The collaboration hopes to accentuate customer experience and engagement. Out of more than 700 teams on the DraftKings platform, the Giants come in the top 40, according to CDC Gaming Reports.
Under the terms, DraftKings and the Giants will offer a free-to-play pick ‘em game that will be available to fans each week. DraftKings also gains access to official Giants marks and logos.