NYX Gaming Group announced its latest omni-channel game launch with the release of premium branded proprietary slot games SuperBet and Judge Dredd.
Judge Dredd stories have years generated millions of fans worldwide for 37 years, through comic books, graphic novels, role-playing games, video games and movies. NYX’s exclusive licensing deal allows for the creation of games featuring the popular 2000 AD character. The game is exclusively live across William Hill’s U.K. land-based estate as well as being available mobile and online via NYX OGS.
“I’m delighted William Hill has chosen to leverage Judge Dredd as a U.K. LBO market exclusive,” said David Johnson, commercial director of NYX Gaming Group. “Available across our industry’s widest distribution network (NYX OGS) for mobile and desktop, the land-based version of the game benefits from a modified math model to suit the LBO market. High-profile brands such as Judge Dredd, supported by best-in-breed NextGen game engines, are invaluable for the acquisition and retention efforts of our operator partners, and I’m confident the game will replicate its success online, in-store.”
Andrew Sackey, head of product and content at William Hill, added, “This omni-channel launch with NYX Gaming Group allows for even more of our players to enjoy premium gaming content across our channels—that is, exclusively in all of our U.K. shops, on the go via mobile and via traditional desktop.”
