Hungary’s national lottery operator, Szerencsejáték Privately Held Company Limited (SZRT), has launched a revamped online sportsbook through a partnership with EveryMatrix-owned OddsMatrix.
This collaboration has resulted in the creation of the new-look TippmixPro website, which now offers an OddsMatrix-powered sportsbook and platform services. With this revamp, players in Hungary can now place bets on a wide range of sports leagues and competitions.
SZRT selected EveryMatrix-owned OddsMatrix through a public tender process to provide them with digital sports betting software solutions and services. The competitive procurement process lasted for 15 months and attracted more than 25 bidders, making EveryMatrix’s selection a significant achievement. This partnership marked one of the most complex integrations for EveryMatrix, involving multiple specialist teams.
The revamped TippmixPro website offers a host of new features and improvements to enhance the betting experience for players in Hungary. EveryMatrix’s GamMatrix platform unit has purpose-built operational and safer gambling features specifically designed for the sportsbook. These features include rapid, multi-step registration and self-exclusion functionality, aligning with SZRT’s commitment to responsible gaming and regulatory requirements.
Furthermore, SZRT gains access to EveryMatrix’s trading, product, and account management teams, as well as the PartnerMatrix affiliate system. This comprehensive suite of services and expertise ensures that SZRT can provide a world-class sports betting experience to its customers.
Andrea Mater, the president and CEO of SZRT, expressed her excitement about the relaunch of the TippmixPro website, calling it a milestone for the company and its players. She emphasized their commitment to offering the best to their customers and highlighted the broader range of world-class sports betting opportunities now available on the platform. Mater also highlighted the importance of responsible gaming principles, ensuring that the enhancements to the site do not compromise player safety.
“We launched our online sportsbook platform 10 years ago,” Mater said in a statement. “We have always strived to offer the best to our customers. The relaunch of Tippmixpro.hu is a milestone for the company and our players.
Ebbe Groes, the CEO of EveryMatrix, commended the successful partnership with SZRT in Hungary. He emphasized the complexity of the project and the comprehensive offering that EveryMatrix has delivered in the newly regulated market. Groes underscored the quality of their solutions, services, and expertise across multiple disciplines, expressing confidence in driving consistent growth in the months and years ahead.
