Ohio’s Jack Cleveland Casino and Jack Thistledown Racino in North Randall have launched a new campaign that highlights the hometown nature of the company: “JACK Loves CLE.”
The campaign will include TV, print, billboard, and radio components.
The campaign emphasizes the company’s connection to its sports teams, such as the Cleveland Cavaliers and Cleveland Browns, dining and other attractions.
Jack has made a point of making itself an integral partner to the greater Cleveland area and has supported economic development in the metro area, including the creation of 2,000 new jobs when the Cleveland casino opened and the investment of more than $700 million in the area.
That includes $3.6 million in charitable donations. Jack will highlight support of charities including the Mission Continues, American Cancer Society Hope Lodge, Greater Cleveland Food Bank, Ronald McDonald House and Providence House. Jack will also partner with Greater Cleveland Habitat for Humanity for promotions benefiting guests and the charity
Jack employees apparently like working for the company, which has been voted a Top Workplace in Northeast Ohio. Mark Tricano, senior vice president of operations, Northeast Ohio, for Jack Entertainment, commented “We are honored to be a part of the fabric of such a vibrant city and through this new campaign we want to communicate the love we have for Cleveland.”
The “JACK Loves CLE” promotion will include more than 25 businesses including Cleveland Cavaliers, Cookies By Design, FX Fitness, Manifest Salon, Otani Noodle, and Ruth’s Chris Steakhouse.
