Ohio’s Hard Rock Rocksino Sees Revenues Rise

The Hard Rock Rocksino in Northfield Park, Ohio had a very good month in March. So good that General Manager Mark Birtha (l.) called it a “perfect storm.”

Hard Rock Rocksino in Northfield Park, Ohio was the second most profitable gaming enterprise in the state in March, with only the Horseshoe Casino Cleveland performing better.

The “rocksino” brought in $18.5 million in March about $4 million more than the previous month. Describing the good month, Hard Rock General Manager Mark Birtha told the Cleveland Plain Dealer “It was a perfect storm” with combined effects from good weather, nearby basketball games and five concerts such as Dwight Yoakam and Natalie Cole that attracted large audiences to the 2,000-seat venue.

According to Dennis Berg of the Ohio Lottery Commission believes that the Hard Rock has a unique formula, including its iconic rock brand that would be hard to duplicate elsewhere in the state.

Birtha says the facility, which has 2,279 video lottery terminals, is looking at adding a casino eventually. “It’s something we would love to see happen here to become a more regional destination. It is in the discussion phase and it is a matter of timing and what type of hotel,” he said.