Okada Manila, the newest integrated resort in the Philippines’ Entertainment City casino zone, has announced the expansion of its sports book offering though a new deal with platform provider FSB, Paddy Power and Jade Entertainment and Gaming Technologies.
According to Asia Gaming Brief, FSB will deploy its EPOS platform and trading tools alongside Paddy Power’s trading team in order to provide over-the-counter sports betting to Okada patrons.
The touch-screen solution will be augmented by complementary consumer options on Jade’s proprietary self-service betting terminals, as well as hand-held point-of-sale devices, in the first of a number of similar co-operations across Asia.
“We are delighted to have teamed up with Paddy Power and Jade and look forward to a long, fruitful partnership,” said FSB Business Development Director Richard Thorp. “Our platform and trading tools have been very successful online and I’m confident they will be equally successful in land-based premises.”
Casino customers will be offered a number of different sports, both pre-match and in-play, allowing Okada’s PAGCOR-regulated operator to control and tailor the content management system to local needs.
FSB’s managed service provides its partners with an entire industry in a single platform. It includes a proprietary live sports betting platform, real-time algorithmic pricing models, and CRM tools for player segmentation and bonusing, AGB reported.
