The Oneida Indian Nation has selected Scientific Games and its OpenBet sports betting platform to power sports books in its three upstate New York casinos, Turning Stone, Yellow Brick Road and Point Place.
Scientific Games will support Oneida’s launch of its sports books in New York as soon as sports betting is authorized in the state. Oneida will deploy SG Digital’s sports betting technology platform, OpenBet, embedded with player-centric technology, dynamic in-house pre-game and data feeds from its recent acquisition of Don Best Sports.
Scientific Games and Oneida will submit the agreement to the National Indian Gaming Commission for review to ensure compliance with applicable laws. It will be among the first NIGC reviews of an Indian tribe’s U.S. sports betting agreement.
“Being among the first Indian nations nationally to operate a sports book, and among the first to offer sports betting in New York, represents our commitment to entering this burgeoning market ready for rapid acceleration,” said Ray Halbritter, Oneida Indian Nation representative and Nation Enterprises CEO. “After rigorous assessment of the supplier market, we determined that partnering with Scientific Games and SG Digital will give our players the best sports betting experience starting on day one.
“With OpenBet, our players will benefit from a fast-to-market, flexible and scalable technology platform. During our search for a top-notch partner, SG Digital, backed by OpenBet and Don Best, was the only partner who demonstrated years of U.S. sports experience with regard to odds, trading, and in-play data feeds.
“Further, this combined solution and expertise cemented our decision that SG Digital will offer the most intuitive and seamless U.S. sports book experience for our guests. We are already hard at work, planning to capitalize on the opportunity by partnering with the industry’s top technology supplier. Simply put, the combination of our partnership with SG Digital, and our previously announced alliance with Caesars Entertainment, positions us to win big in New York.”
“Sports betting is taking the U.S. by storm, with quick-to-market operators in early regulated states seeing huge success,” said Jordan Levin, SG Digital’s group chief executive. “By partnering with the Oneida Indian Nation, who has secured the Caesars Entertainment brand, we’re planning to mirror that success in New York as soon as sports betting is authorized there. As the race to capture market share ensues, we have taken great care in our approach to put our customers and their players at the core of our development and overall experience design.
“Winning players’ hearts and minds is first and foremost in our thinking. Very often in consumer entertainment experiences, you get one chance to demonstrate your player-centricity, and a focus on getting this right straight out of the gate will decide the winners and losers in every state. We’re thrilled to partner with Oneida in affiliation with the Caesars brand to bring sports betting to consumers in New York once authorized.”
Scientific Games will leverage its comprehensive portfolio of sports solutions to ensure that the Oneida Indian Nation can offer all sports betting activities that become authorized in New York. According to multiple analyst reports, New York state has the potential to be one of the largest states in terms of sports betting revenue.
