Not surprisingly, according to a new survey, online advertising—especially Youtube videos—is the best way to drawing customers to Japan’s pachinko parlors. Online advertising in general is especially effective in pulling in younger patrons.
According to the Pachinko/Pachislot Player Survey 2021, 17.3 percent of those surveyed said YouTube had influenced their decision to come and visit a pachinko outlet. Other effective channels included banner advertisements on the internet, posters inside stores, the homepages of amusement machine manufacturers and the webpages of pachinko outlets viewed via smartphone.
Among players in the 18-to-29 age group, 23.2 percent said that they had been enticed to play by watching YouTube videos. That percentage dropped to just 12 percent among people 60 to 79 years old, who responded more to traditional print ads, as well as posters inside the stores and flyer inserts in print newspapers.
In both age groups, direct mail was found to be among the least effective way to bring in new customers, reported Asia Gaming Brief.
