Online Gaming Rises in Europe

European iGaming revenues rose 11 percent last year and saw the greatest growth in markets that have regulated gambling according to a new report from Eilers & Krejcik Gaming. Play from mobile devices also increased and improved products are fueling growth.

European iGaming revenues rose 11 percent last year and saw the greatest growth in markets that have regulated gambling according to a new report from Eilers & Krejcik Gaming.

The report found that unregulated markets are shrinking and regulated markets now account for 66 percent of European iGaming revenues, up from 50 percent in 2014. By 2020, regulated revenues will account for nearly 75 percent, the report said.

The UK, Nordic countries, Germany, Italy and Spain all saw substantial growth. The UK led with €6.47 billion in revenue, about 42.5 percent of Europe’s total, the report said. Germany was second at €1.39 billion followed by Italy at €1.35 billion, the report said.

Italy continues to outperform expectations, with revenues rising 34.9 percent last year and nearly doubling in size from 2014. Kindred Group was one of the strongest performers growing revenues 38 percent to £754 million. Bet365 maintained the largest market share at just over 8 percent, according to the report.