Sports betting and marketing technology supplier Betgenius and Greek betting and lottery operator OPAP announced a new a partnership, under which Betgenius will provide OPAP a multi-channel digital sports betting platform. The agreement includes a full back office suite, outsourced trading, CRM and marketing tools and UX development across all digital channels. OPAP also has retained Betgenius as its primary provider of in-play data, which will offer 130,000 annual events, including football, basketball and tennis, at real-time prices.
A highly scalable, modular solution, the Betgenius sportsbook platform lets operators differentiate themselves in the delivery of front-end design, and also allows integration of Betgenius’ turnkey sportsbook, minimizing the day-to-day stress of sportsbook operation. When blended with Betgenius’ market-leading trading, UX and digital marketing capabilities, the sportsbook platform creates a full-service provider for the sports betting sector.
OPAP Chief Executive Officer Damian Cope stated, “We are very pleased to be announcing this deal with Betgenius, which is an important step in building a world class portfolio of products and services for OPAP’s customers. Our cooperation with Betgenius will allow us to be in more control of our digital sportsbook product and also provide the flexibility to enable us to react quickly to the fast-changing world of digital sports betting.”
Betgenius Managing Director Jack Davison noted, “We are hugely proud and excited to have been selected by OPAP as a key partner in its efforts to offer its customers the best sports betting experience possible. The Betgenius Sportsbook Platform has been developed with speed, flexibility and scalability at its heart, and allows us to uphold the same high standards in technology and customer service to which we have always been committed.”
