OpenBet Extends William Hill Partnership

United Kingdom-based companies OpenBet and William Hill extended their partnership for another three years. Open Bet is the sports betting software mega-firm and William Hill is the U.K.'s largest betting site.

United Kingdom-based sports betting software giant OpenBet announced a new three-year partnership with William Hill, the U.K.’s top betting site. OpenBet and William Hill have worked together across multiple channels and in multiple jurisdictions since 2008. William Hill has operations within the U.K., Italy, Spain, Australia and the U.S., where it is licensed in the state of Nevada.

OpenBet Chief Executive Officer Jeremy Thompson-Hill said, “I am delighted that we have renewed our partnership with William Hill and that we have the opportunity to be integral to the company’s future success. OpenBet is committed to an agile and dynamic collaboration, designed to leverage the expertise of both organizations and drive best–in-class development that will offer the William Hill player the optimum experience wherever, or whenever, they choose to play.”

William Hill Chief Executive Officer James Henderson added, “Having built market-leading online and retail offerings, we are focused on developing the technologies that underpin our business to bring a differentiated and personalized experience to our customers. When assessing our partners, like OpenBet, we are looking for those with a flexible, collaborative approach that can help us realize this ambition.”