Under the deal announced yesterday (March 25), OpenBet will supply Loterie Romande with both online and retail betting solutions. OpenBet will also support the operator with migration from its current platform.
The agreement covers OpenBet’s digital front end and support for Loterie Romande’s newly developed self-service betting terminals LoRoPlay+. This, the two parties say, will ensure a seamless experience across online and retail channels.
Loterie Romande will also benefit from OpenBet’s Managed Trading Services, leveraging its staff’s expertise with round-the-clock coverage. In addition, the OpenBet Trading System will power streamlined feed integration, providing real-time data delivery and optimized odds.
OpenBet, a premier partner for World Lottery Association members, powers over 20 lotteries worldwide with its betting and gaming solutions.
‘Significant’ Milestone for Loterie Romande
Jean-Luc Moner-Banet, CEO of Loterie Romande, welcomed the new deal.
“Selecting OpenBet as our sportsbook provider and long-term partner represents a significant milestone for Loterie Romande, as we embark on this exciting new chapter,” he said.
“OpenBet’s world-class technology, deep industry expertise, and unwavering commitment to responsible gaming, regulatory compliance, and continued use of advanced player protection tools empower us to continue our sportsbook offering in a safe and responsible way, ensuring strict adherence to AML standards and player welfare over the years to come.”
OpenBet CEO Jordan Levin also spoke highly about the new partnership. He said it reinforces OpenBet’s position in the wider lottery sector.
“With our proven expertise in sportsbook technology, risk management and regulatory compliance, including robust AML controls and player protection measures, we are confident that this partnership will meet the expectations of Loterie Romande” Levin said.
Management buyout at OpenBet
The partnership comes after OpenBet earlier this week completed its management buyout. The $450 million deal will see CEO Levin and other senior executives take control of the business from Endeavor.
Endeavor agreed to sell OpenBet to OB Global Holdings LLC, a company led by Levin, in November last year in a deal financed through a mix of cash and debt.
Endeavor CEO Ari Emanuel, in a personal capacity, is among the new business’ backers.
