Optima will provide its platform, ongoing development and support for Betfred’s online, retail and call center business under a new partnership agreement.
The agreement, which began January 1, sets Optima to manage the core platforms development and support of Betfred, the company said in a press release. The deal includes the rollout of the OPTIMAMGS™ platform and its retail product Serverless v2 for over 1600 betting shops supporting near 4,000 point of sale OTC terminals.
“With this long-term agreement, Betfred looks forward to working with Optima to innovate and progress according to the strategic plans set out by the Group. Optima’s expertise, capabilities, quality of its products and services are well recognized in the gaming industry and will be, no doubt, key to our success” said Mark Stebbings, Betfred managing director in a press release.
“Following its strategy to work only with leading operators, Optima is pleased to work with Betfred Group, which is the third biggest operator in the UK market, and more importantly, counts with a very professional and experienced team with a clear vision of becoming a market leader. OPTIMA will put all its expertise, services and awarded technology to immediately start helping BETFRED to thrive in this very competitive market for the coming years” added Jacob Lopez, Optima CEO.“
