Payment solution supplier Optimal Payments announced a new brand identity, and a change of its corporate name to “Paysafe Group.”
“Paysafe now forms a powerhouse in the payment processing market,” said the company in a statement. “The company’s purpose is to offer relevant solutions for every payment eventuality.”
The company’s business expertise includes the market-leading digital wallet and stored-value brands Skrill and Neteller, a white-label invoice issuing and installment product portfolio, payolution, which is specific to the German, Austrian and Swiss markets, the worldwide market-leader in prepaid payment methods for the internet, paysafecard, and FANS, a fully-integrated mobile engagement solution which helps venues and content providers engage their customers while providing monetization tools.
Paysafe’s B2B portfolio offers 360-degree global merchant solutions and tools to enable easy transactions between businesses and their customers. These include payment gateway solutions, merchant onboarding services risk management and a comprehensive virtual back office for dedicated end-to-end support. Paysafe also offers a suite of pre-paid card solutions as well as award-winning issuing and acquiring services.
Commenting on the new brand launch, Joel Leonoff, president and CEO of Paysafe, said, “At the heart of today’s online business requirements is the need for a robust payment strategy that is both seamless and secure for merchants and customers alike. Merchants face a variety of challenges including the constant evolution of technologies, changing consumer behaviors and a wide variety of currencies.
“Paysafe is the meeting point between businesses and consumers. Through our rebrand, we aim to redefine the role of the payments provider. This is the very definition of Paysafe; to be relevant at the point of every payment.”
