Optimove, provider of the Relationship Marketing Hub, announced the extension of its partnership with GVC Holdings, to serve as its enterprise casino relationship management and player marketing vendor, across all of its brands globally, for the next five years.
GVC Holdings, owner of household brands across the globe, is the leading operator in the global online gaming space. GVC made the strategic decision to base its entire enterprise CRM strategy on Optimove’s software and services, by extending the partnership between the parties to cover all of GVC’s global portfolio, including Ladbrokes Coral UK, Ladbrokes Australia, and Neds, for the next five years.
Optimove enables GVC’s CRM marketing operations to autonomously transform player data into actionable insights, helping drive measurable growth. Optimove’s technology suite enables GVC the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value.
Additionally, GVC has also decided to adopt Optimove’s real-time products, to support real-time marketing use cases, including self-optimizing player journeys, serving the most effective marketing treatment to any player, at any given time, and event-based marketing, such as serving contextualized marketing communication on odds changes, VIP status updates, jackpot status, and balance drops.
This partnership extension comes on the heels of GVC’s continuous success leveraging Optimove’s technology, resulting in a 16 percent increase in average deposit amount, an 81 percent increase in average casino bet amount, a 39 percent increase in customer average future value, and a 16 percent decrease in player churn.
“Optimove proved to be the ultimate partner to help to achieve our aspirational CRM and player marketing goals,” said Simon Gatenby, performance marketing, CRM and group managing director at GVC Holdings. “We are confident that extending this strategic partnership with Optimove to our entire, global portfolio for the next five years, and incorporating Optimove’s real-time technology, will yield mutual success, and keep our CRM efforts ahead of the curve.”
“We look forward to continuing to work closely with all GVC properties, further cementing the group’s position as a leader in its space,” said Pini Yakuel, Optimove’s founder and CEO. :Throughout the years working together with the GVC brands, we’ve been able to generate industry-leading CRM practices. We strive to continue powering GVC’s player marketing, maintaining its place as a strategic, competitive advantage of the entire group.”
