On December 15, Parx Casino in suburban Philadelphia announced the launch of cashless gaming throughout the property’s casino floor via a partnership between Sightline Payments and Light & Wonder, Inc.
Sightline’s Play+ is the funding solution for the new Parx Wallet, enabling cashless play throughout the casino. The app connects into the Light & Wonder casino management system (CMS) deployed across the property.
Parx Casino in Bensalem, Pennsylvania is a 260,000 square-foot gaming and entertainment destination. The property features more than 3,000 slot machines, nearly 200 table games, and a 50-table poker room, alongside restaurants, retail, and entertainment venues. In addition to being the leading casino in the Philadelphia market, Parx also operates betPARX, an online casino and mobile sports betting platform, which includes Parx Play+ payments solution.
“The Parx Wallet will provide tremendous benefits for our loyal customer base, enhancing their safety and security,” said Marc Oppenheimer, chief marketing officer at Parx Casino. “The ability to play cashless across our more than 3,000 slot machines with the Parx Wallet and Play+ will provide our customers with easy access to their funds both on and off property.”
Customers can download the Parx Wallet app on their smart phone. Once enrolled in Parx’s X-Club casino loyalty program, guests can set up a Parx Play+ account to fund their cashless gaming account through multiple sources, such as a debit card. Parx Play+ patrons will receive the Parx-branded Play+ Discover card in the mail, allowing them to spend their winnings wherever Discover is accepted.
Sightline is a leader in cashless payments technology and implements its proprietary, best-in-class security features in its solutions to protect a player’s funds.
“We’re thrilled to announce the launch of cashless at Parx Casino,” said Mandi Hart, chief client solutions officer at Sightline. “Play+ has proven to be the most convenient, safe, and secure cashless solution on the market. We couldn’t be more ecstatic about what we’ve been able to accomplish alongside Parx and Light & Wonder to improve the customer experience and further the digital transformation of the gaming industry.”
“Light & Wonder is committed to exceeding player expectations,” said Jon Wolfe, Light & Wonder senior VP and president of global systems and service. “Enabling new technologies by working with companies like Sightline is a way for us to provide the best possible digital experience and remain one of the industry’s leaders.”
This launch furthers the partnership between Light & Wonder and Sightline to deliver innovative cashless gaming technologies at casinos across North America.
Parx Casino is owned and operated by Greenwood Racing Inc. and is the No. 1 revenue-generating casino property in Pennsylvania.
