Paddy Power Betfair Rebrands as Flutter Entertainment

Governance for the gambling group Paddy Power Betfair Plc has confirmed that it has officially approved the firm’s corporate rebrand to ‘Flutter Entertainment Plc’. The Flutter Entertainment rebrand was approved overwhelmingly by company shareholders.

Paddy Power Betfair Rebrands as Flutter Entertainment

Governance for the gambling group Paddy Power Betfair Plc has confirmed that it has officially approved the firm’s corporate rebrand to ‘Flutter Entertainment Plc’.

The Flutter Entertainment rebrand was approved overwhelmingly by company shareholders.

Officials said the rebrand was made to “better reflect its broader business” within a changing global gambling sector.

Paddy Power Betfair has added U.S. daily fantasy sports operator FanDuel and Georgian operator Adjarabet to its portfolio of assets this year.

The corporate rebrand is already in place with Flutter Entertainment Plc trading under the ticker symbol of ‘FLTR’ on its shared placement on the London FTSE and Euronext Dublin exchanges.