Mark Singleton has reportedly left his job as marketing Director for bookmaker Paddy Power Betfair.
Singleton was with Paddy Power for six years and did stints as the company’s Head of Sportsbook Marketing and Head of Multichannel. He became marketing director for Paddy Power, following the bookmakers 2016 merger with Betfair Plc.
Paddy Power has been restructuring its marketing operations including ending its long-term relationship with London agency Lucky Generals, as its creative lead. Paddy Power’s advertising account will now be serviced by Chime Sports Marketing, a subsidiary of Chime Group Communications.
In another matter, the bookmaker announced it has appointed new CEOs for Europe and Australia.
Dan Taylor has been appointed CEO of Paddy Power Betfair’s European operations responsible for both Paddy Power and Betfair brands across all channels and geographies outside the United States. Taylor previously served as managing director of PPB’s UK & Ireland operations, and before that managed Paddy Power’s retail operations, the company said in a press release.
Barni Evans has been named new CEO of Sportsbet, PPB’s Australian online betting division. Evans transitions from his previous role as Sportsbet’s chief commercial officer and replaces Cormac Barry, who is leaving for a position outside of the gambling industry, the release said.
