Paddy Power Names Marketing Chief

Irish bookmaker Paddy Power has appointed Gav Thompson, former CMO for Thunderhead, as its new chief marketing officer.

Paddy Power has tapped former chief marketing officer for customer engagement technology business Thunderhead for the same post at the Irish Bookmaker.

Prior to this, Thompson was global director of business innovation at Telefonica, and previously served as director of marketing innovation for Telefonica Europe.

“I have always been a huge fan of the Paddy Power brand,” Thompson said in a press release. “The brand is over-flowing with creativity, entertainment, disruption, innovation and mischief. To be asked to be chief marketing officer of such a unique proposition is a real honor.”