Paddy power has teamed up with SIS TV services to offer retail TV channels with full Paddy Power TV branding.
The five-year deal allows Paddy Power to benefit from SIS’s latest production technology, Complex Automated Production. Ina press release, the company said the technology streamlines the production process, allowing the operator much greater autonomy and flexibility over specific schedules across different shops. It also enables operators to access a greater variety of content.
“Paddy Power always aims to use the latest technology to ensure we’re providing our customers with the best product available, and SIS’s newly-developed and innovative CAP is one of these tools,” said Michael Ahearne, Director of Product and Innovation, Retail at Paddy Power said in the release. “Our high-street customers now benefit from a tailored, enhanced broadcast through Paddy Power TV, and in the short time it’s been available, the feedback has been very positive across the board. The flexibility and strong variety of content that SIS can provide is of great benefit to our shops and we expect Paddy Power TV to engage customers for years to come.”
