Paf, a Finnish gaming operator, has voluntarily lowered its mandatory loss limit for all online games from €20,000 (£17,598/$22,024) to €17,500 (£15,400/$19,276), iGB reported.
The operator said this is an effort to increase responsible gaming. The new rule will go into effect early summer. Paf estimates it will lose €7.0 million annually as a result.
Paf CEO Christer Fahlstedt commented, “We are adjusting a number of different limits and the overall impact of our measures will make a noticeable difference in our numbers and customer segments.”
The company is also reducing the loss limit 82 percent for players aged 18 and 19.
Daniela Johansson, deputy chief executive and chief responsibility officer at Paf added, “The change further strengthens our RG-focus on young people, which is good because it is in line with the research on gambling problems that says young adults are an extra vulnerable group when it comes to gambling,”
