Pala Interactive, the gambling arm of California’s Pala Band of Mission Indian Native American tribe, has improved its New Jersey online gambling site through the addition of new games and changes to its user interface.
Pala launched it New Jersey site in late 2014 through a partnership with Atlantic City’s Borgata Hotel & Spa.
The site has added 27 new games such as new video poker, slot-style and baccarat products, in addition to an improved user interface.
Chief marketing officer Jeremy Clemons said that Pala has been “encouraged” by growth in the state’s online market.
“We’re encouraged by the growth. It further validates our decision to enter the market,” Clemons said.
PalaCasino.com does not offer a live poker product, but New Jersey’s online market has been dominated by play on slots and casino games. About $8 million or the about $10 million in online revenue for the state in February came from slots and casino game play.
Pala had considered launching a poker product, but has delayed that move.
