William Hill entered into an agreement August 24 with PandaScore to obtain an odds feed on popular esports video games Dota 2 and League of Legends, according to CDC Gaming Reports.
Sports betting technology company Sporting Solutions will facilitate the distribution.
“Esports betting is on the cusp of entering the mainstream, allowing operators to engage new audiences and also provide tremendous added value to those already active with their brand,” said PandaScore Senior Sales Manager Dasha Kirilishina in a statement.
William Hill will also rely on PandaScore’s odds feed for Counter Strike: Global Offensive at a later date. Depending on a response from players and community, William Hill will consider expanding esports betting over the next few months.
“We see massive potential for esports betting to allow us to engage an even broader audience while providing existing players with new betting experiences,” said William Hill Global Director of Sportsbook Nick Maurice. “But to not only do this but do this right, we knew we had to work with a partner at the cutting edge of the vertical.
