Partnering for Loyalty

Sun, Jul 24, 2016

CRM is the goal of a new platform developed jointly by VizExplorer and House Advantage to enhance the loyalty marketing efforts of its casino clients. The network employs elements of the former’s campaignViz and the latter’s HALo solutions.

VizExplorer and House Advantage have joined forces to develop a multi-channel framework to engage customers and build loyalty.

The platform combines HALo, House Advantage’s suite of loyalty marketing products, with VizExplorer’s campaignViz in a solution that builds on patron loyalty and marketing automation products widely used across the gaming and hospitality industries to provide marketers access to a seamless CRM network.

The system enhances the ability of operators to segment audiences, create targeted campaigns and execute promotions and delivery them through the right channel. Guests receive communications and offers that include real-time access and redemption benefits.

VizExplorer’s proven operational intelligence and analytical solutions provide powerful capabilities for casino operators to optimize their gaming floor and promote deeper levels of engagement with their guests through highly targeted marketing campaigns.

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