Parx Casino in Bensalem, Pennsylvania has launched a new program available to members of its Xclub player’s club that allows them to earn player’s club points through online purchases from a variety of retailers. Players can shop online and earn points that can be exchange at the casino property for credits for meals, entertainment events and other non-gaming activities.
Called “Rewards Everywhere,” the program utilizes a platform provided by software firm CompLinks. “The average casino customer spends only approximately 10 days a year on the casino floor, and that limits their opportunity to earn reward points,” CompLinks CEO Rob Gallo told CDC Gaming Reports. “With Rewards Everywhere, Xclub Rewards customers (at Parx) will earn comp points when they make a purchase online.”
Marc Oppenheimer, Parx’s chief marketing officer, told CDC that the program coincides with a new entertainment schedule at the property’s events center. “We’ve been looking to bring additional value to the Xclub rewards program, and the Rewards Everywhere platform is a perfect fit,” Oppenheimer said. “We are delighted to be able to reward our customers for things they do off the casino floor and allow them to earn more (comp) dollars.”
“The casino builds brand awareness off the casino floor,” Gallo said.
