Williams Interactive announced that it has launched its white-label Play4Fun Network iGaming and marketing platform with Pennsylvania’s Parx Casino. The network, a B2B premium free-play online gaming platform, is designed to help operators build an online community, with players able to access the casino content online and via mobile devices. The platform will offer a range of games, including WMS Gaming slots Super Jackpot Party, Kronos and Black Knight.
“Following a diligent review process of available options in the space, we’ve found the Williams Interactive Play4Fun Network to be the best solution for providing exciting casino entertainment experiences to our players when they spend their time away from our casino—at home and on the go,” Parx Casino Chief Technology Officer John Dixon said.
“The launch of our platform is an exciting step for Parx Casino, and we look forward to continue building an engaged online player community in the near term, while positioning our operation for any potential future legalization of iGaming.”
Williams Interactive Managing Director Jordan Levin added, “Partnering with a client of the scale and reputation of Parx Casino is an exciting leap forward for our B2B social casino business. With the Play4Fun Network platform, we anticipate that Parx Casino will be able to leverage our proven free-play casino content to increase the value of their brand with players online to drive incremental visits to their casino floor.
“Through this platform, Parx Casino will better maximize the benefits to their casino from the ongoing convergence of online and offline gaming experiences.”
