PayPerHead, a premier bookmaker software company, creates features and tools that boost its agents’ bottom lines. One such feature is reseller tools, which help agents increase their footprint by providing their brand and expertise to agents with fewer clients. Called subagents, agents who offer online services to a few clients may not want to build an entire branded site.
Instead, the sub signs on with a master agent and directs clients to the master agent website. Reseller tools can also serve as a delegation tool.
According to PayPerHead Product Manager Nate Johnson, master agents who have trouble providing customer service can delegate a portion of their player count to subagents. “Reseller tools help both subs who don’t want to create specific sites and master agents who can’t provide the best possible service to all of their clients.”
A few PayPerHead agents have taken the master agent-subagent relationship to a much higher level. “There are a few master agents who do nothing but provide their website and brand to subs. They don’t even have a player count.”
These agents, Johnson said, resell their brands. “In a way, it’s a licensing arrangement. The master agent uses reseller tools to license their site and brand to subs.”
There’s another way agents make money with the reseller tools. “An agent with a lot of clients doesn’t have to find an actual person to serve as a subagent. The agent could create a subagent account so that they can efficiently run their sportsbook.”
Johnson said creating a subagent account gives agents flexibility. “The agent can set 5 cent juice on lines for a certain group of players. Or an agent can create a pro player group, house it under a subagent account, and offer additional services to their pro players.”
Founded in 1997, PayPerHead equips serious bookies with industry-leading proprietary software. The company’s Agent Payment Solution (APS) allows online collections and payments without a third-party provider requirement. Bookies can offer their players a racebook, a digital casino, a sportsbook with more than 80 leagues, and an in-game betting platform.
In addition, the option exists for bookmakers to add a Premium Casino platform with 3D games, Premium Live Dealer, Premium Player Props, and the Live Plus in-game betting platform with game trackers and video streams. PayPerHead also has a referral program, reseller tools and a custom domain program so agents can add to their profitability.