Paysafe, a leading specialized payments platform, announced a new partnership with Bally’s Corp. in Bally’s omnichannel online sports betting and iGaming offerings.
Paysafe has launched the partnership by streamlining player deposits for both the new Bally Bet online sportsbook for Arizona and the BallyCasino.com brand for New Jersey.
Through an integration with Paysafe’s payment gateway, the Bally Bet online sportsbook in Arizona will allow players within state lines to easily deposit funds with the brand using their credit or debit cards. After funding their Bally Bet account, sports bettors can then wager on a comprehensive range of sports markets.
Simultaneously, the BallyCasino.com real-money online casino for New Jersey has plugged into the Paysafe payment gateway. Whether players are staying at the Bally’s Atlantic City Casino Resort or enjoying the iCasino product elsewhere in the Garden State, they can now quickly and securely fund their BallyCasino.com account with a credit or debit card, with the transaction seamlessly processed by Paysafe.
Paysafe’s integrations with both BallyCasino.com in New Jersey and Bally Bet in Arizona are expected to be upgraded imminently to allow access to the specialized iGaming payments provider’s suite of alternative payment methods (APMs). These include the Skrill USA digital wallet and Paysafecash and paysafecard eCash solutions for players who prefer wagering online with cash.
For the partnership’s phase two, Paysafe will integrate with numerous Bally Bet online sportsbooks. These integrations are expected to go live in the coming months.
“The Bally’s brand has played a ubiquitous role in the evolution of American and global gaming for nearly 50 years, so we’re incredibly proud of our new partnership,” said Zak Cutler, CEO of North America iGaming at Paysafe. “In the short term, we look forward to streamlining payment acceptance and improving Arizona and New Jersey customer conversions for Bally’s sports-betting and iCasino brands, as we extend the partnership into other states over the longer term.”
Adi Dhandhania, COO of North America for Bally’s Interactive, commented, “As we roll out our digital casino and betting products across North America, we know it is integral to do so in tandem with a first-rate payment processor. This partnership with Paysafe is an important step in elevating the customer experience for all of our users.”
