Karolina Pelc, formerly the LeoVegas casino director and most recently vice president of innovation at SG Digital, has joined the executive team of the group consisting of Games Marketing Ltd. and Felt Gaming Ltd. Pelc will serve as group CPO of the group helmed by CEO Chris Reynolds, previously managing director of the British Horseracing Board.
Established in 2003, Games Marketing is a leading provider of proprietary table games, owning the exclusive worldwide online rights to more than 50 noted table games including 21+3, Perfect Pairs, Caribbean Stud poker and Double Ball Roulette, with licensing deals in place with Evolution Gaming, Net Ent, Playtech,Bet365, PokerStars and many others.
Games Marketing also holds the exclusive digital distribution rights to Galaxy Gaming’s table game portfolio and is a leader in the licensing of Hollywood entertainment brands, having packaged high-profile deals such as “South Park” for Net Ent, Sharon Osbourne for Gala Bingo and “The Osbournes” for Microgaming.
In her new role as CPO, Pelc will focus on identifying and exploiting new commercial opportunities for Games Marketing products as well as joining Felt Gaming CEO John Parsonage in creating competitive advantages for the company. Her goal is to position Felt as the industry leading, proprietary casino table games supplier, according to a statement.
“This opportunity is a perfect fit for me,” said Pelc. “I thoroughly enjoy working with table games and live casino products and in this role, I get to engage with both B2B suppliers as well as operators, collaborate on new ideas and strive for innovation together. I am also very excited about the future plans for the business within the sphere of social and live casino segments which will bring something completely new into these rapidly growing areas.”
“Karolina brings in-depth industry knowledge and expertise to our fast growing business which will help us diversify and expand on the solid base we have built over the past 15 years” said CEO Reynolds. “Her previous experience within leading operators such as Betsson and LeoVegas will add a new perspective and enhance our understanding of and ability to meet operator needs.”
Pelc previously held a variety of roles within product and marketing in the industry. She is a vocal ambassador for gender diversity in online gaming and, was listed among the Top 10 Most Influential Women in 2018 by iGaming Business, and was named one of 25 People to Watch for 2019 by Global Gaming Business.
